When compliance isn't enough: Protecting your brand from negative public perception
Published on: April 04, 2017
Savvy EHS, compliance and quality managers understand how damaging news of regulation non-compliance (true or not) can be. Thanks to social media, negative public opinion can spread across the globe threatening to destroy your company’s brand. Our in-depth, 10-page report examines the ways manufacturers can get ahead of public outcry to maintain a positive brand reputation.
What you’ll learn:
- Tactics for managing guilt by association, media activists and “complaintvertising”
- How millennials view ethics and how that affects your brand
- Proactive steps for protecting your brand’s reputation through a comprehensive regulatory compliance assessment
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