Power of Persuasion
Bill Johnson co-authors APPA feature article

Printed in:
Facilities Manager, Published by APPA, providing leadership in educational facilities, Volume 28, Number 3, May/June 2012

Bill Johnson, Haley & Aldrich and Norman Young, University of Hartford


The ability to effectively communicate an idea is as important as the idea itself. Facility managers are called on to perform an incredible variety of tasks taking into account a diverse group of stakeholders and multiple competing priorities. Becoming a powerful influencer and sharpening your skills of persuasion will prove to be a fundamental and foundational element in building a successful career.

In this article, Bill and Norm explain that the key motivation for all effective sales is that it’s always about helping. If you keep this in mind, whatever you are trying to “sell,” you will be much more successful.

Click here to download the APPA Facilities Manager article (PDF link, 1.09 mb).

Click here to contact the authors.

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